“Sprout Social Index Edition XV: Empower and Elevate” for Sprout Social

To promote the launch of our Sprout Social Index, I worked closely with our marketing and social teams to create a strategic concept that spoke directly to our audiences — social marketers. I collaborated with a small team of creatives to create a concept that was attention-grabbing and social-first, each ad running at 15 seconds. I was the director, producer, and editor of this series.

“Womxn’s History Month: Our Sprout Heroes” for Sprout Social

A few weeks before women’s history month came around in 2020, I pitched this concept to honor some of our most impactful and celebrated female-identifying leaders at Sprout. We sent out a company-wide survey asking for nominations, narrowed it down to ten, and sent out emails inviting them to our studio to participate in a video honoring famous women who made an impact on history. They showed up, and were handed index cards with the written bios, and we told them to read it on camera.

What they didn’t know was that these bios were about them. They were written by their managers, peers, and direct reports. While I did feel slightly horrible about lying to these amazing humans, I don’t regret being a little sneaky about honoring them.

“Always On” a video series for Sprout Social

Our social team had big goals to increase brand awareness and engage mid-career social marketers. They needed content that was hyper tactical, compelling, and actionable. Our team worked collaboratively to pitch a video series idea titled “Always On,” where we feature tips that addressed our audience’s biggest pain points. I directed, produced, and edited this video series featuring marketers from Twitter, Moment, prAna, and Philz Coffee.

“What is Premium Analytics?” for Sprout Social

Our product marketing stakeholders came to our team with this business challenge — they needed a compelling and easy-to-understand way to show the value of Premium Analytics, a new product feature we were about to launch. I directed, produced, and edited this video, from concept, to being on-set, and final deliverables. I worked cross-functionally with art directors, designers, and scriptwriters to bring this idea to life, using the metaphor of a wardrobe to show the value of the product.

'Building Partnerships, Creating Futures' for Manufacturing Renaissance

Manufacturing Renaissance wanted to tell the story of how their program is radically changing communities one student at a time. They wanted to create a 'signature video' for the organization that would carry the viewer through MR's history, what they do, and their powerful vision for the future. The videos were used to recruit more students and fundraise for the organization. 

“Careers at Sprout” for Sprout Social

As a video producer at Sprout Social, one of the first few projects I took lead of was creating Sprout's Culture video. From interviewing employees across the organization, to filming company events and milestones, we produced a video that told the story of Sprout, its values, and its people.